1. Gain Experience
I think this is the most important one out of all of them and I know it’s easier said than done as I am in this exact place of “trying to get experience”. Having a marketing degree is great, but what is more so important is getting experience. There are many people who did not even study marketing have a job in the field so I fully believe not having a marketing degree is not a hindrance to getting the role. Even if it’s 2 weeks unpaid work, just trying to get experience in however way you possibly can is the best thing you can do.
2. Customize your CV
This is something I need to do myself to be honest because even though I have tailored my CV to marketing, it’s very broad so I don’t have to change it to every specific job, which is laziness on my part, to be honest. It is important to read through the job description of the job and mirror the information on it in your CV. There are so many different ways to word things so even something like “working in retail,” you can put experiences or things you have achieved in such a way that it adds to your marketing capabilities for example “planned out the day with colleagues to achieve tasks.” So look at the type of person the job description is looking for (motivated, innovative etc.) and mirror those words in your CV and make it more appealing for the person that’s reading your CV or application. Also when writing any CV, when you’re writing your work history talk more about what you achieved than did, for example instead of “Negotiated contracts” say “Slashed the price by 30% in contract negotiations, saving the company money and ensuring the continuation of great service.” (It’s all about the wording 😉).
3. Research the company you are applying for
This one I definitely do and it definitely helps you a lot especially if you get into the interview stage. You need to know what you’re getting into and what the company is about, as it shows enthusiasm and commitment to the job you’re applying for, which is what the employer is looking for.
I hope you found this information useful and I’m more than happy to talk to anyone that needs help or is already in marketing that can help me (which would be great). I’m currently waiting on a response for an interview I had for a Digital Marketing & PR role and hopefully, I get the Job 🤞🏽.