This is a complicated subject and is much more than having a logo, I mean everyone has a logo. Having a logo is only a small piece of the pie and in your brand ecosystem (website, social media, email etc.) Your brand will need to show up consistently the same on each platform and here’s what you’ll need to know.
The logo is the main thing when it comes to branding and design as it’s the first point of contact when it comes to the customer in this aspect. If you look at all the major logos above they’re all very simple and do not have more than three colours, which is something you should look to do as well as catching the eye of the customer.
Choosing a font is another important step in this process. If you didn’t know already fonts also have personality and should be picked accordingly to how you want your brand to be perceived. For example, bubble writing is deemed to be more childish and playful, whilst nice joint writing is perceived as more elegant and upper class, so it’s important you get the font right in correlation to how you want your brand to be taken.
3. Colour Palette
Colours have psychological effects and certain colours are attached to different emotions (such as red with anger or love). As I mentioned previously with the logos not having more than three colours, make sure you have your preferences in thought already and what type of emotion you wont to evoke with them beforehand.
4. Pattern and Texture
This one isn’t as important unless it’s how you want to go forward, but it can be very beneficial when it comes to brand recognition as the picture above shows. Just by looking at the picture above you already know its Louis Vuitton without its name being there, why? Because they have consistently used that pattern with their brand to the point it’s become cemented in everyone’s brain.
This is one that people really don’t think about and could be something very beneficial to your brand. There are so many sounds in the world that you instantly attach to certain brands. Sounds are an incredibly powerful physiological technique that can be used to create an attachment to a brand (here’s a video above explaining from the different sounds).
6. Tone of voice
Formal? Informal? Jokey? Just like the font of your brand how do you want to come across to your audience?
7. Personal Style
This one is more to do with a person, but if you can pull it off you’ll be more of a walking brand. Mr. T and his Mohawk and many gold chains, Ariana Grande and her trademark ponytail, Michael Jackson and his one shiny glove. If you can bring something that is custom to you and consistently does or be that, you’ll always be remembered and have a long-lasting brand.
I hope this has helped anyone who is looking to start a brand and has given them more of an outlook when it comes to the design aspect of their creation. Thank you to everyone who took the time to read this and I’ll be back with another marketing post soon.