Facebook pages have the biggest audience out of all social media platforms and are another voice for your brand or platform. Another reason why Facebook is great is that you don’t have to do much work once you’ve optimised your page. In my Free Marketing Course – How to Cut Posting Time in Half post, I alluded to the fact of posting your Instagram posts straight to Facebook, which would make up most of your posts on Facebook.
It’s important to mention this is different from your personal profile, but you would need a personal Facebook profile to create a Facebook page for your brand/business. To create a Facebook page, just click the plus sign next to your profile name & image, then follow the steps.
1. Optimise Your Facebook Page Images
Canva.com is a great image creation tool for all social media platforms. Canva already has the correct pixel dimension for each type of image, with many templates to pick from that you can play around with. As you can see for the example I’ve used for Berry, It’s important to have a cover image that draws your eye line towards the call-to-action (CTA) button on your Facebook page.
Your cover image could also be a video that also draws attention to the CTA button on your page. Normally images are fine, but if you are a videographer, for example, using a video as your cover image would be a great way to promote yourself.
It’s important to mention that this button should reflect what your page represents. For example, if you started an online store, you should change this button to “Shop Now,” which you will be able to change by pressing the CTA button as shown below.
Your profile image doesn’t have to be too fancy either, just the logo for your brand, or a picture of yourself or your work if you’re trying to build something more personal.
2. FILL OUT EVERYTHING ON THE ABOUT PAGE!
SEO SEO SEO! Try to fill out every section in your About section to boost your SEO ranking.
3. Customise Templates
How you sort your tabs on the backend is how it will look on the front end. There are many tabs you can pick from, but most of them might not be necessary for your page. Pick the ones you want on your page, and order them how you see fit.
You change this by clicking page settings at the bottom left on the page, then go on to Templates and tabs on the left.
After clicking page settings, you should go through your general settings and see if you’re happy with your settings. You might want to put visitor posts on your page on (but you would need to constantly monitor that for spam).
4. Messaging Settings
Personally, I find this annoying. But statistics show websites with live chat increase sales! Implementing the messaging feature also depends on what type of page you’re trying to run, so it might not be necessarily right for you. With that being said, you can set up messenger on your website by clicking on “Get Started” and follow the step by step instructions.
You can also set up a messenger bot on ManyChat.com. With ManyChat you will be able to set up a series of automated messages to your Facebook page once you have connected to your Facebook page to ManyChat.
5. Pinned Media
Pinned media is very important to capture your audience. If someone stumbles across your Facebook page, it’s important to have some form of pinned media that captures your audience’s attention with value. In the example for Berry above, the pinned tweet shows how Berry provides a space for Black love to flourish. You immediately want to show the value proposition for a new audience.
Keys to a Successful Facebook Page
- Provide your customers value, but ask for what you want
- Use CTA phrases in your posts
- Try not to be too spammy with your CTAs, try to make them subliminal and conversational
- Optimise your Facebook page
- Post consistently
- Invite friends to like your page initially
- Once you have 25 followers change your Facebook URL to your page username
- Check page insights to see when fans are online
- Connect your Instagram account to page (from page settings)