Free Marketing Course – Keyword 101

Keyword research is a crucial step in determining what you want to rank for in search engines. Keywords are used and found in social media bios, page/post titles, content, URLs, and meta description.

You want to eventually rank for many keywords, but it’s important to find one important keyword you can positively rank for on Google search.

Long-Tail Keywords

70% of searches on the web are made up of long-tail keywords. It would be great to rank well for those popular singular keywords, but let’s face it. Most people don’t search “shoes” by itself.

How to Generate Keywords

  • Search niche forums
  • Browse a library (niche magazines)
  • Test Google auto complete searches
  • Search Wikipedia
  • Look at competitor websites and ads online
  • Read newspapers
  • Search Amazon and other online stores (bullet points, titles & searches)
  • Search ClickBank.com
  • Check out Google Trends
  • Watch TV commercials and infomercials
  • Test YouTube auto complete searches
  • Google Keyword Planner
  • Longtailpro.com (not free)

When brainstorming keywords it’s important to break them down into niches of common Google searches, using the methods of generating keywords above, you can find what words people pair with your main keyword, creating your long-tail keyword when searching on Google.

Keyword Niche #1 – Buyers

  • Best (Top, Top rated, new, etc.)__
  • __ for women (moms, mom, kids, dogs, hobby, hikers, etc.)
  • __ reviews
  • Where to buy __
  • Cheap (lowest price, discount, deals, luxury, expensive) __
  • __ on sale (coupon code, for sale, promo, promo code, special)
  • __ under £xx
  • __ VS __

Keyword Niche #2 – Info Seekers

  • How to (Guide to, How do you) __
  • Easy __
  • Top 10 (Top X, Best X) __
  • __ Tutorial (training, course, how to, guide, instructions)
  • DIY __
  • __ VS __
  • Easy (Eliminate, Get rid of, Prevent, Fix, Cure) __
  • Compare (Comparison) __

Picking Winning Keywords

By using Google Keyword Planner, you will be able to search your chosen keyword(s) and check the average search volume and the competition of chosen keyword(s). To pick a winning keyword, you want to make sure that you pick a medium to low competition keyword with a decent amount of average monthly searches to have a better chance of showing up higher in a Google search. High competition keywords are already flooded by major cooperations with high marketing budgets, so it would be very hard to stand out from them, especially if you’re small and just starting up.

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