1. Visual: The ad visually needs to look professional, with high-quality images and no spelling mistakes within the text.

2. Relevance: Is your ad relevant to your target market? You can set your target audience based on demographic and interest when setting up a Facebook Ad (or another platform), which I will go through later.

3. Value Proposition: Are you offering enough of a value proposition to make your audience take action? This could be in the form of a free fitness programme to make your audience click on your ad.

4. Call-to-action: The most important thing. You need to tell your audience what you want them to do. “Shop Now,” “Download Now.” Make sure you always have a strong call-to-action.