Free Marketing Course – Optimise Your Instagram

Optimising your Instagram is virtually the same as optimising your Facebook page just with slight differences due to what you can do on each platform.

The first thing I recommend having is a username with a high ranking keyword, accompanied by an Instagram search term. Sticking to the fitness example (since I’ve been using it so much), the name for your fitness page could be @workoutotd or @fitnessofinstagram. The Instagram search terms in these examples are “OTD,” which is “Of The Day” and “Of Instagram.” Both are very-common search terms on Instagram, and there are many more you can choose from!

To find the best name for you, go into the tags section from Instagram search and type in various keywords (related to your niche). See what words make up the popular search rankings and choose from them.

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Of course, if you’re trying to build yourself and not a business, you can easily use your name. If your name is taken, you can use the tips I stated in this post: Free Marketing Course – Lock Up Social Media Usernames.

Instagram Bio

  • Start with an ALL CAPS highly searched phrase, hashtag or keyword
  • Use EMOJIS to separate sentences as eyes are drawn to them
  • Always include a call to action for your audience/customers and contact email (if you need to)
  • Add your website so people know where to find you

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(The sentences aren’t meant to start on a new line, but that’s how the CEO wanted it)

Instagram Profile Photo

You can always test to see which photo works best for you, but the staple rules for your profile photo is as follows:

  • Upload a 180 x 180 pixel photo to maintain a high quality image on web and mobile
  • Include a bright colour for the background followed by a logo or the name of your brand (you can use your photo if it’s a personal professional page
  • A product shot is also acceptable if you’re selling a product

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