Free Marketing Course – Instagram Captions

Like I said in the introduction of this course, I’m going to make everything as straight to the point as I can, as no one likes someone beating around the bush to make things longer. So here is what to do: when writing Instagram captions.

  • Make use of the three lines (130 characters before the more link)
  • Get a call-to-action (CTA) in the first 50 characters
  • Keep it clean and short
  • Use 1-2 emoji’s
  • Include 2-3 descriptive hashtags in your caption (you can add more at the end of your caption)
  • Tag brands or users if applicable to your photo or video
  • Create a branded hashtag

Great CTA’s

  • “Follow @username”
  • “Visit www…”
  • “Click the link in our bio”
  • “Tag us to be featured in our next post”
  • “#whatever for your chance to win…”


Most people think using all the top hashtags within your niche will help you reach the most people. But if you don’t have a big following already, you’re going to get drowned out by the others flooding those same hashtags within seconds.

A better way to stand out with hashtags is to mix and match them. For example, using three Big brand hashtags and then three that are 10k and under. Of course, it’s important to research and test, which you can do by going to the tags section on Instagram, and seeing which hashtags come up for your niche and see what works best for you. You can also look through your competitor’s page and see what hashtags they are using, so you can apply them to your posts.

It’s also important to note you can use up to 30 hashtags on Instagram. If you want to use all 30 hashtags. Make sure you put them in the comments section your caption doesn’t look spammy.

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