Free Marketing Course – How to Increase Your Followers & Exposure

The first step is to follow your 10 Instagram competitors, click on their followers, and ENGAGE!

For the best follow back percentage, I would recommend:

  • Following 100 of your competitors followers
  • Like 2-3 of their pictures
  • Comment on at least one of them

Of course, this can become tedious, so you can hire a freelancer to do this task for you, and every 7-10 days have them mass unfollow the users followed, then repeat the process.

Instagram Direct

Instagram Direct is a great way to reach your most engaged followers. You can send them things like “Insider” videos,  exclusive contests,  Invite to a Q&A, Invite to an event, etc.

Contests & Giveaways


Hosting contests and giveaways are a great engagement boost! Here are a couple of ideas you can implement for your page/brand:

  • Cash prize
  • Free product/service
  • Assign a unique hashtag to your contest
  •  Have users use your hashtag, handle in the caption, and tag you in the post
  • Give rules in your caption
  • DM or email the winner

Another type of thing brands like to do is loop giveaways. This is when 5-30 brands host a multi-brand/ product contest. This is a great way to piggyback off other established brands to increase their followers. If you don’t know what this is, search #LoopGiveaways on Instagram to see what other brands have done.

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