The first step is to follow your 10 Instagram competitors, click on their followers, and ENGAGE!

For the best follow back percentage, I would recommend:

• Following 100 of your competitors followers
• Like 2-3 of their pictures
• Comment on at least one of them

Of course, this can become tedious, so you can hire a freelancer to do this task for you, and every 7-10 days have them mass unfollow the users followed, then repeat the process.

Instagram Direct

Instagram Direct is a great way to reach your most engaged followers. You can send them things like “Insider” videos,  exclusive contests,  Invite to a Q&A, Invite to an event, etc.

Contests & Giveaways

Hosting contests and giveaways are a great engagement boost! Here are a couple of ideas you can implement for your page/brand:

• Cash prize
• Free product/service
• Assign a unique hashtag to your contest
•  Have users use your hashtag, handle in the caption, and tag you in the post
• Give rules in your caption
• DM or email the winner

Another type of thing brands like to do is loop giveaways. This is when 5-30 brands host a multi-brand/ product contest. This is a great way to piggyback off other established brands to increase their followers. If you don’t know what this is, search #LoopGiveaways on Instagram to see what other brands have done.