It’s been a while, hasn’t it? The truth is I haven’t been in the mood to write anything on my blog (even now). And going back to my initial course where I relay this information, most of the stuff you should know already. Like, “How to change your Twitter header,” so I just decided not to post a lot of it.
Today’s lesson is on “What to Tweet,” and although most of the content from the original course is what I was alluding to earlier, there are some things I should relay to you guys.
- Share links to useful content within your niche (studies show higher followed accounts share more links)
- Comment on trending news
- Use highly searched keywords or hashtags
- Retweet other users great content
- Lead discussions on topics important to your niche
It’s also important to mention that tweets with media (video or image) have a much higher engagement, so use media in your tweets whenever you can!
Pinned Tweets
Twitter allows you to pin a tweet at the top of your page, meaning whenever someone comes to visit your page, that tweet will be the first thing they see! you should make sure your pinned tweet is something of importance. This could include:
- An upcoming event (obviously not now because of this pandemic)
- A new product/service
- A call to action
- A summary of your brand or you
- Showreel
To pin a tweet. All you need you need to do is press the three dots in the top right corner (arrow if you’re on desktop) and press “Pin to your profile” from the options.
I’ve also talked about optimising your page on Instagram and increasing your follower count. I’m happy to announce that you can apply the same practices I wrote for Instagram, which I will link below:
- Increasing Your Followers: Free Marketing Course – How to Increase Your Followers & Exposure
- Optimising Your Page: Free Marketing Course – Optimise Your Instagram
