Acquiring maximum exposure for your LinkedIn company page is at the top of everyone’s desires, but are you using it to its full potential?
In this post, I will break down a couple of ways you can help your business stand out through your company page on LinkedIn.
Before I start, if you haven’t already made a company page on LinkedIn and you would like to, you can do that right here: https://www.linkedin.com/company/setup/new/?src=or-search&veh=www.google.com
1. Make Sure Your Brand Stands Out
Your logo and banner are the two things that stand out on your LinkedIn company page, which should be consistent across all your platforms. These include the colours, fonts, and designs used.
I would also advise you to put your company website URL on your banner image with a call to action, tagline, or hashtag to encourage some engagement from your audience.
2. About/Overview Section
The best way to approach this section is to use language that speaks directly to the people who visit your LinkedIn company page. Let people know who you are and how you can benefit them by providing your company story/background, highlighting the pain point of your ideal client.
3. Improve Your Visibility
Adding keywords in your specialities section will make your company easier to find.
Showcase pages are another way to highlight specific branches of your brand, sharing unique content for specific target audiences. These are usually annual events, a key product, or it could be specifically for customer service. Either way, showcase pages are another way of expanding your brand.
(showcase pages show up as Affiliated pages on your LinkedIn company page)
Check out Adobe’s LinkedIn page for a prime example: https://www.linkedin.com/company/adobe/
4. Create a LinkedIn Group
LinkedIn groups are a great way to create a community of people who share the same values you’re trying to promote. You can make sure you’re attracting the right people by setting out a mission statement giving out a clear indication of the group exists for existing and potential members.
It’s also important to add keywords in your title to boost your SEO ranking and include rules for members to follow when joining your group.
OTHER THINGS TO DO
- Post regularly, ideally once a day (general and/or targeted post)
- Use sponsored ads to reach a wider audience
- Engage with the community
- Keep an eye on your analytics
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