Free Marketing Course – SEO Extra

The best way to get success online is by combining Search Engine Optimisation and User Engagement Optimisation. Before Google’s SEO algorithm evolved, search engine ranking was heavily reliant on keywords and backlinks. NOWADAYS, Google’s search engine ranking cares more about high-quality content, user engagement (time spent on site), social media shares/backlinking, as well as traditional…

Free Marketing Course – YouTube SEO

I want to make this as concise as possible, but before we start. here are some stats as to why YouTube is so powerful: 70% of All web traffic comes from video YouTube reaches more US adults ages 13-34 than any cable network Search Engines favours videos over content in written form Titles Keep them short and…

Free Marketing Course – YouTube

Why YouTube? YouTube is the second largest social networking (behind Facebook) and search engine (behind Google) in the world YouTube has more than 1 billion users YouTube as a platform generates billions of views per day YouTube is owned by Google so it has a higher search engine ranking The same optimisation techniques I talked…

Free Marketing Course – Google Training

Google has so many marketing tools, and to be honest, it’ll be too much for me to get into, and it’s simply not worth my time to get too deep into it. Nonetheless, I’m still here to help you. Many people probably don’t know this, but Google has FREE training for all their tools. Click…

Free Marketing Course – Pinterest Ads (Expanded)

Here are a couple of things I missed out in my previous post on Pinterest Ads Use HIGH QUALITY IMAGES Always split test images and text in Pinterest ads Those two things should be a no-brainer, but it’s also important to add soft calls to action to help increase engagement (sign up here). It is…

Free Marketing Course – Pinterest 101

Pinterest is a content sharing service where users can “pin” images and videos to their pinboard. You can follow all of someone’s boards or just the ones you like from that person. Once you create your account, follow the same optimisation practices within your bio, etc. As I wrote about for Instagram here: Free Marketing…

Free Marketing Course – Twitter Ads

Twitter Ads are common knowledge, so I’m not going to go too deep into it, but there are a couple of extra things you should know within Twitter ads that will boost your marketing efforts. Firstly, to set up a Twitter ad: Go to ads.twitter.com Log into the Twitter account you want to link your…