Building An Integrated Online Marketing Plan

What is Integrated Marketing? Integrated Marketing is unifying traditional and non-traditional marketing channels and applying consistent branding, messaging and strategies and using cross-channel promotions so channels reinforce and strengthen each other. Using Pizza Hut, for example, they have the traditional methods which are the store and phoning in to order pizza. But they also have…

The Start of Your Business

Something has literally popped out the blue right now (which kind of sucks), so this post won’t be as descriptive as it should have been, so I’m going to break each section down into small bullet-pointed, and hopefully it’ll be good enough to give you the information you need just to get going (I’m very…

3 Tips For SEO

1. Focus your content and be thorough with it Websites that have a focused niche will do better than websites that try and focus on everything (sucks for my site then). But when you are writing your content, try and poke as many holes as possible. For example, if your site is about fitness, and…

What Is Your Why?

Hey guys, It’s been a while (for me anyway), but I’ve been finding it hard to manage my time with all the things I’ve been doing recently, and on top of that I’ve been finding it hard to find new content for my Life Journey section to write about, but I’ve got something short I…

Content Marketing: Short Intro

Content marketing by definition is “A marketing technique of creating a distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action.” I’ve just learned about this now, and I honestly feel content marketing will be beneficiary to any business. Here…

SEO Foundations (Part One)

I’ve been trying to learn about this and trust me it’s not easy. You need to prioritize tasks, starting right from the foundations, which I’ll go through now. Setting and checking SEO tools  SEO handles a lot of data, so making sure your tools to analyze and collect this data are in check. Here are…

Market Research for New Products

The first thing you need to do is find out what box your idea fits in trying to avoid the labour of love box (it’s not very profitable as you can see). You’re probably asking “How do you find out where your idea fits in the framework,” well, that’s where market research comes into play,…

Innovations In Market Research

Behavioral Economics Technology in behavioral economics can identify which marketing opportunities should be prioritised and removed from how a consumer acts when making a purchase, and this data can bring more customers to the brand. This technology is highly complex combining cognitive computing, machine learning, and psychological research. It takes into account small actions such as…

Influencer Marketing 101

I should have probably made this post before the previous one lol, but what is Influencer marketing? Well if you didn’t know, influencer marketing is the practice of building relationships with people who can build relationships for you. Influencers can be used to reach audiences with trust as they have already built trust between their…