Free Marketing Course – Facebook Page Guide

Facebook pages have the biggest audience out of all social media platforms and are another voice for your brand or platform. Another reason why Facebook is great is that you don’t have to do much work once you’ve optimised your page. In my Free Marketing Course – How to Cut Posting Time in Half post, I alluded…

Free Marketing Course – How to Cut Posting Time in Half

SOCIAL MEDIA MANAGEMENT TOOLS Using web apps to manage social media posting in one place is a great way to cut your posting time. Here I will be showcasing the platforms you will be able to do that on. Instagram Instagram is a great place to post multiple photos/videos to different social media networks at…

Free Marketing Course – What Content You Should Share

As a disclaimer, it is important to test and see what works best for you because everyone is different, but memes and quotes are usually what works best on social media. It’s also important to watermark your media so when it’s shared so people know the source. Keep it short: Posts with 80 characters or…

Free Marketing Course – Why Social Media Marketing Is Important

I should have added this to my first post, but here is a list of why social media marketing is important. Improved Search Engine Optimisation: Increased Brand Recognition Improved Brand Loyalty More Opportunities to Convert Higher Conversion Rates Higher Brand Authority Increased Inbound Traffic Decreased Marketing Cost Better Search Engine Rankings Richer Customer Experiences Improved…

Free Marketing Course – Lock Up Social Media Usernames

Before I get into the first lesson, I just want to say I’m going to be very specific and straight to the point. I’m not going to make this a whole essay like other people do, so you should hit the like button just for that. The most important thing to do is have the…

Free Marketing Course – Intro

Before I start getting into the course, I think it’s important to state why/how I started to get into marketing. So, during my final year of university studying Biological & Chemical Sciences, I was worried because I didn’t know what I wanted to do with my life, and it definitely wasn’t that. During that time…

Free Marketing Course

Hey everyone, Here’s another section of my blog that has been collecting dust, but we’re back now. Over the last two months, I’ve been doing a social media marketing course, which I’ve recently completed earlier this month. For those who are interested, I will be going through what I’ve learnt on my blog so you…

Building An Integrated Online Marketing Plan

What is Integrated Marketing? Integrated Marketing is unifying traditional and non-traditional marketing channels and applying consistent branding, messaging and strategies and using cross-channel promotions so channels reinforce and strengthen each other. Using Pizza Hut, for example, they have the traditional methods which are the store and phoning in to order pizza. But they also have…

The Start of Your Business

Something has literally popped out the blue right now (which kind of sucks), so this post won’t be as descriptive as it should have been, so I’m going to break each section down into small bullet-pointed, and hopefully it’ll be good enough to give you the information you need just to get going (I’m very…