What Is the Return on Investment (ROI) of Influencer Marketing

I’ve been reading about this a lot recently because influencer marketing is increasingly at the forefront to reach a large number of consumers in an authentic looking way. Although it seems that it’s hard to calculate how much ROI is attributed to it. A survey conducted by Rakuten Marketing, only 38% of marketers say they…

Music Marketing #1

Hey guys, I’ve decided to start writing about music marketing because it’s something I should know this myself, but if it benefits another person then that’s even better! This first post is going to be a bit off track to what you’re expecting, but it’s something that will definitely bridge the gap between you and…

Marketing Brand

This is going to be something short, but definitely a strong element to ponder on. I’ve slightly touched on this before, but a brand is way more than a logo. When you think about all the high-end hotels e.g. Hilton, Marriott etc. If you swapped the logos around would you even know the difference? Probably…

7 Brand Design Elements

This is a complicated subject and is much more than having a logo, I mean everyone has a logo. Having a logo is only a small piece of the pie and in your brand ecosystem (website, social media, email etc.) Your brand will need to show up consistently the same on each platform and here’s…

Introduction to Data Analytics

Data analytics is the process of examining data sets to uncover hidden patterns, correlations, trends, customer preferences and other useful information that can help organizations make smarter, more informed business decisions. The three types of data analytics are: Descriptive Data Analytics Descriptive data analytics is putting in live data. For example, if you wanted to…

Social Media Marketing

What is social media marketing? Social media marketing is the management of a company or an individual’s social media pages. Within the management of their pages, the main goal is to create more revenue, attracting more attention and awareness for the client. Problem-solving Each company or person has specific goals/ problems and your goal is…

3 Tips on Getting A Job in Marketing

1. Gain Experience I think this is the most important one out of all of them and I know it’s easier said than done as I am in this exact place of “trying to get experience”. Having a marketing degree is great, but what is more so important is getting experience. There are many people…

Real Estate (Equity)

What is equity? Well, let’s say you have a house (Here’s a lovely representation of one) Let’s say this house is valued at £100,000. You put a down payment on the house, which is at minimum of 5% so using this lovely house as an example you would have put down 5,000 (5%) and the…

How To Start A Business

DISCLAIMER: This isn’t really a step to step guide to starting a business, but these are just certain things that I feel you need to have during the process. The two things a business needs are mechanics and dynamics. Mechanics: These are the budgets for the business, and the skills needed to produce the reports…

4 Principles of Marketing Strategy

1. Specialisation Every Business needs to determine what lane they are in. Whether it’s the food industry, entertainment, kids etc. You need to know what lane your business is going in. 2. Differentiation  What makes you better than your competitors? Why should people come to you? You need to know what makes you’re business better…