The Start of Your Business

Something has literally popped out the blue right now (which kind of sucks), so this post won’t be as descriptive as it should have been, so I’m going to break each section down into small bullet-pointed, and hopefully it’ll be good enough to give you the information you need just to get going (I’m very…

Content Marketing: Short Intro

Content marketing by definition is “A marketing technique of creating a distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action.” I’ve just learned about this now, and I honestly feel content marketing will be beneficiary to any business. Here…

Market Research for New Products

The first thing you need to do is find out what box your idea fits in trying to avoid the labour of love box (it’s not very profitable as you can see). You’re probably asking “How do you find out where your idea fits in the framework,” well, that’s where market research comes into play,…

Innovations In Market Research

BehavioralĀ Economics Technology in behavioral economics can identify which marketing opportunities should be prioritised and removed from how a consumer acts when making a purchase, and this data can bring more customers to the brand. This technology is highly complex combining cognitive computing, machine learning, and psychological research. It takes into account small actions such as…

7 Brand Design Elements

This is a complicated subject and is much more than having a logo, I mean everyone has a logo. Having a logo is only a small piece of the pie and in your brand ecosystem (website, social media, email etc.) Your brand will need to show up consistently the same on each platform and here’s…

Life (Couldn’t Really Think of A Title)

I’ve always been lost, whilst chasing my dreams Wondering through my mind, plotting the best way to go But the journey has already started, so I couldn’t have planned where I’ve headed And the journey always going, so I can’t stop it for a second A bus ride of a life, where each stop is…

Introduction to Data Analytics

Data analytics is the process of examining data sets to uncover hidden patterns, correlations, trends, customer preferences and other useful information that can help organizations make smarter, more informed business decisions. The three types of data analytics are: Descriptive Data Analytics Descriptive data analytics is putting in live data. For example, if you wanted to…

Social Media Marketing

What is social media marketing? Social media marketing is the management of a company or an individual’s social media pages. Within the management of their pages, the main goal is to create more revenue, attracting more attention and awareness for the client. Problem-solving Each company or person has specific goals/ problems and your goal is…

3 Tips on Getting A Job in Marketing

1. Gain Experience I think this is the most important one out of all of them and I know it’s easier said than done as I am in this exact place of “trying to get experience”. Having a marketing degree is great, but what is more so important is getting experience. There are many people…