Market Research for New Products

The first thing you need to do is find out what box your idea fits in trying to avoid the labour of love box (it’s not very profitable as you can see). You’re probably asking “How do you find out where your idea fits in the framework,” well, that’s where market research comes into play,…

Innovations In Market Research

Behavioral Economics Technology in behavioral economics can identify which marketing opportunities should be prioritised and removed from how a consumer acts when making a purchase, and this data can bring more customers to the brand. This technology is highly complex combining cognitive computing, machine learning, and psychological research. It takes into account small actions such as…