This will be my final post on this Free Marketing Course for now, but I will probably revisit this when I have more information on these topics. I hope everyone who has read or is reading this series learns something new that adds to your brand/company. Before I wrap this up, I just wanted to…
Tag: Marketing Course
Free Marketing Course – The Best Ways to Improve Your LinkedIn Company Page
Acquiring maximum exposure for your LinkedIn company page is at the top of everyone’s desires, but are you using it to its full potential? In this post, I will break down a couple of ways you can help your business stand out through your company page on LinkedIn. Before I start, if you haven’t already…
Free Marketing Course – SEO Extra
The best way to get success online is by combining Search Engine Optimisation and User Engagement Optimisation. Before Google’s SEO algorithm evolved, search engine ranking was heavily reliant on keywords and backlinks. NOWADAYS, Google’s search engine ranking cares more about high-quality content, user engagement (time spent on site), social media shares/backlinking, as well as traditional…
Free Marketing Course – YouTube SEO
I want to make this as concise as possible, but before we start. here are some stats as to why YouTube is so powerful: 70% of All web traffic comes from video YouTube reaches more US adults ages 13-34 than any cable network Search Engines favours videos over content in written form Titles Keep them short and…
Free Marketing Course – How to Grow Your YouTube
Before anything, ask yourself these questions about your content: “Do I hook the viewer with a value proposition within the first 30 seconds?” “Would I watch this video?” “Would I enjoy watching this video?” “Does this video provide value for its whole duration?” A lot of people think you need an HD camera, ring lights,…
Free Marketing Course – YouTube
Why YouTube? YouTube is the second largest social networking (behind Facebook) and search engine (behind Google) in the world YouTube has more than 1 billion users YouTube as a platform generates billions of views per day YouTube is owned by Google so it has a higher search engine ranking The same optimisation techniques I talked…
Free Marketing Course – Google Training
Google has so many marketing tools, and to be honest, it’ll be too much for me to get into, and it’s simply not worth my time to get too deep into it. Nonetheless, I’m still here to help you. Many people probably don’t know this, but Google has FREE training for all their tools. Click…
Free Marketing Course – Pinterest Ads (Expanded)
Here are a couple of things I missed out in my previous post on Pinterest Ads Use HIGH QUALITY IMAGES Always split test images and text in Pinterest ads Those two things should be a no-brainer, but it’s also important to add soft calls to action to help increase engagement (sign up here). It is…
Free Marketing Course – Rich Pins
There are three types of Rich Pins that add extra information on a pin Product – Shows price, where to buy, and availability Recipe – Shows ingredients, cooking times, and serving sizes Article – Shows headline, author, and story description Here you can find how to set up each pin: https://developers.pinterest.com/docs/rich-pins/overview/?
Free Marketing Course – Pinterest Ads
Before you start creating ads on Pinterest, you need to create a Pinterest business account, which you can do here: business.pinterest.com or login into your personal account and click on the menu on the drop-down arrow in the right-hand corner and add a free business profile (if you haven’t already). Now you have created your Pinterest business…
