Standard Events or Custom Conversions? Events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach (unpaid). Standard Events: Allows you to track specific events, optimise for conversions and build audiences with the use of the pixel code. Custom Conversions: Allows you to customise an event by…
Tag: Marketing Course
Free Marketing Course – Facebook Pixel
What is the Facebook Pixel? The main purpose of a Facebook Pixel is to track users that navigate on to certain pages of your website. The Facebook Pixel can be used in different ways including: Measure conversions (orders, sign ups, etc.) Get insights about people who visit your site Build custom audiences of recent website…
Free Marketing Course – Facebook Business Manager
To create ads on Facebook & Instagram, you need to make a Business Manager Account to create an ad account. Make sense? You can do this if you already have a personal page by clicking this link business.facebook.com and creating a business account, which Facebook will guide you through. Once you’ve created your Facebook Business Account, you…
Free Marketing Course – The 4 Elements of a Perfect Ad Copy
1. Visual: The ad visually needs to look professional, with high-quality images and no spelling mistakes within the text. 2. Relevance: Is your ad relevant to your target market? You can set your target audience based on demographic and interest when setting up a Facebook Ad (or another platform), which I will go through later….
Free Marketing Course – Keyword 101
Keyword research is a crucial step in determining what you want to rank for in search engines. Keywords are used and found in social media bios, page/post titles, content, URLs, and meta description. You want to eventually rank for many keywords, but it’s important to find one important keyword you can positively rank for on…
Free Marketing Course – Top 5 SEO Tips For Your Facebook Page
Claim Your Vanity URL (Username) Choose the Best Name for your Facebook Page: I spoke about this on Free Marketing Course – Lock Up Social Media Usernames, so look back here for more information. Use Keywords in Strategic Locations: The important pieces here are the page name and the about page. Backlink to your Facebook Page…
Free Marketing Course – Facebook Page Guide
Facebook pages have the biggest audience out of all social media platforms and are another voice for your brand or platform. Another reason why Facebook is great is that you don’t have to do much work once you’ve optimised your page. In my Free Marketing Course – How to Cut Posting Time in Half post, I alluded…
Free Marketing Course – What are the Optimal Social Media Image Sizes?
Here in this I post will be a helpful guide on the image sizes for different social media platforms. Facebook Image Sizes https://www.facebook.com/business/ads-guide/image/facebook-feed/traffic Facebook Ad Formats: Depending on your Campaign Objective, you can select varying formats for your ad. Image – Ad Specs and Facebook Images Guide Video/Slideshow – Ad Specs and Facebook Video Guide…
Free Marketing Course – How to Cut Posting Time in Half
SOCIAL MEDIA MANAGEMENT TOOLS Using web apps to manage social media posting in one place is a great way to cut your posting time. Here I will be showcasing the platforms you will be able to do that on. Instagram Instagram is a great place to post multiple photos/videos to different social media networks at…
Free Marketing Course – What Content You Should Share
As a disclaimer, it is important to test and see what works best for you because everyone is different, but memes and quotes are usually what works best on social media. It’s also important to watermark your media so when it’s shared so people know the source. Keep it short: Posts with 80 characters or…
