Influencer Marketing 101

I should have probably made this post before the previous one lol, but what is Influencer marketing? Well if you didn’t know, influencer marketing is the practice of building relationships with people who can build relationships for you. Influencers can be used to reach audiences with trust as they have already built trust between their…

What Is the Return on Investment (ROI) of Influencer Marketing

I’ve been reading about this a lot recently because influencer marketing is increasingly at the forefront to reach a large number of consumers in an authentic looking way. Although it seems that it’s hard to calculate how much ROI is attributed to it. A survey conducted by Rakuten Marketing, only 38% of marketers say they…

4 Principles of Marketing Strategy

1. Specialisation Every Business needs to determine what lane they are in. Whether it’s the food industry, entertainment, kids etc. You need to know what lane your business is going in. 2. Differentiation  What makes you better than your competitors? Why should people come to you? You need to know what makes you’re business better…