Free Marketing Course – Top Things To Post On Instagram

Before I start with the list, the most important thing is to post high-quality images! Nobody wants to see blurry videos or pixelated images, so keep that in mind! 1. Your Products being Used: If you are selling products, have some videos and images of your product being used or worn. Of course, if you’re trying to…

Free Marketing Course – Optimise Your Instagram

Optimising your Instagram is virtually the same as optimising your Facebook page just with slight differences due to what you can do on each platform. The first thing I recommend having is a username with a high ranking keyword, accompanied by an Instagram search term. Sticking to the fitness example (since I’ve been using it so much),…

Free Marketing Course – Instagram Introduction

I’m sure everyone knows what Instagram is, and how powerful of a platform it is for your business through visual content. Instagram Stats Instagram generates 120 times more engagement per follower than Twitter Instagram makes it easy to share visual content to your other marketing channels (which I talked about in detail here: Free Marketing Course…

Free Marketing Course – Facebook Audiences + Retargeting

In the last post (Free Marketing Course – Facebook Pixel (Standard Events + Custom Conversions), I talked about creating events for Facebook Pixels, and in the previous post to that (Free Marketing Course – Facebook Pixel), I spoke about the importance of Facebook Pixels. Once you’ve got the Facebook Pixel installed on your website, you…

Free Marketing Course – Facebook Pixel

What is the Facebook Pixel? The main purpose of a Facebook Pixel is to track users that navigate on to certain pages of your website. The Facebook Pixel can be used in different ways including: Measure conversions (orders, sign ups, etc.) Get insights about people who visit your site Build custom audiences of recent website…

Free Marketing Course – Facebook Business Manager

To create ads on Facebook & Instagram, you need to make a Business Manager Account to create an ad account. Make sense? You can do this if you already have a personal page by clicking this link business.facebook.com and creating a business account, which Facebook will guide you through. Once you’ve created your Facebook Business Account, you…

Free Marketing Course – The 4 Elements of a Perfect Ad Copy

1. Visual: The ad visually needs to look professional, with high-quality images and no spelling mistakes within the text. 2. Relevance: Is your ad relevant to your target market? You can set your target audience based on demographic and interest when setting up a Facebook Ad (or another platform), which I will go through later….

Free Marketing Course – Keyword 101

Keyword research is a crucial step in determining what you want to rank for in search engines. Keywords are used and found in social media bios, page/post titles, content, URLs, and meta description. You want to eventually rank for many keywords, but it’s important to find one important keyword you can positively rank for on…

Free Marketing Course – Facebook Page Guide

Facebook pages have the biggest audience out of all social media platforms and are another voice for your brand or platform. Another reason why Facebook is great is that you don’t have to do much work once you’ve optimised your page. In my Free Marketing Course – How to Cut Posting Time in Half post, I alluded…