Free Marketing Course – SEO Extra

The best way to get success online is by combining Search Engine Optimisation and User Engagement Optimisation. Before Google’s SEO algorithm evolved, search engine ranking was heavily reliant on keywords and backlinks. NOWADAYS, Google’s search engine ranking cares more about high-quality content, user engagement (time spent on site), social media shares/backlinking, as well as traditional…

Free Marketing Course – Why Social Media Marketing Is Important

I should have added this to my first post, but here is a list of why social media marketing is important. Improved Search Engine Optimisation: Increased Brand Recognition Improved Brand Loyalty More Opportunities to Convert Higher Conversion Rates Higher Brand Authority Increased Inbound Traffic Decreased Marketing Cost Better Search Engine Rankings Richer Customer Experiences Improved…