The best way to get success online is by combining Search Engine Optimisation and User Engagement Optimisation. Before Google’s SEO algorithm evolved, search engine ranking was heavily reliant on keywords and backlinks. NOWADAYS, Google’s search engine ranking cares more about high-quality content, user engagement (time spent on site), social media shares/backlinking, as well as traditional…
Tag: SEO
Free Marketing Course – Top 5 SEO Tips For Your Facebook Page
Claim Your Vanity URL (Username) Choose the Best Name for your Facebook Page: I spoke about this on Free Marketing Course – Lock Up Social Media Usernames, so look back here for more information. Use Keywords in Strategic Locations: The important pieces here are the page name and the about page. Backlink to your Facebook Page…
Free Marketing Course – Why Social Media Marketing Is Important
I should have added this to my first post, but here is a list of why social media marketing is important. Improved Search Engine Optimisation: Increased Brand Recognition Improved Brand Loyalty More Opportunities to Convert Higher Conversion Rates Higher Brand Authority Increased Inbound Traffic Decreased Marketing Cost Better Search Engine Rankings Richer Customer Experiences Improved…
Free Marketing Course – Intro
Before I start getting into the course, I think it’s important to state why/how I started to get into marketing. So, during my final year of university studying Biological & Chemical Sciences, I was worried because I didn’t know what I wanted to do with my life, and it definitely wasn’t that. During that time…
3 Tips For SEO
1. Focus your content and be thorough with it Websites that have a focused niche will do better than websites that try and focus on everything (sucks for my site then). But when you are writing your content, try and poke as many holes as possible. For example, if your site is about fitness, and…
SEO Foundations (Part Two)
Following up from SEO Foundations (Part One) which you can read here if you haven’t: https://oukasnat.wordpress.com/2019/01/19/seo-foundations-part-one/ It’s time to tackle technical SEO, content, and off-page optimization. Technical SEO Even one error in your robots.txt file can stop your site from being indexed, so technical SEO is extremely important for your site covering the following things:…
SEO Foundations (Part One)
I’ve been trying to learn about this and trust me it’s not easy. You need to prioritize tasks, starting right from the foundations, which I’ll go through now. Setting and checking SEO tools SEO handles a lot of data, so making sure your tools to analyze and collect this data are in check. Here are…
